Website traffic or hits vary throughout the year. We receive most hits in the summer months and the least around Christmas time. Unique visitors are individual website users who view the website each month. Page views shows the number of web pages viewed each month. Figures from one year to the next can also vary, depending on particular events, for example after the flooding in 2015 our hits and page views increased. We use Google Analytics to measure website traffic.
Website visitor and web page view figures
|Month||Unique Visitors||Page Views|
Trend of visitors' figures
Percentage change in figures from this time last year:
- Unique visitors -2.4%
- Page views 4.8%
How we measure our website traffic
We use Google Analytics to measure our website traffic. We feel that this more accurately reflects visits from humans, rather than robots or search engine crawlers, that are included in data from server logs.