Website traffic

Website traffic or hits vary throughout the year. We receive most hits in the summer months and the least around Christmas time. Unique visitors are individual website users who view the website each month. Page views shows the number of web pages viewed each month. Figures from one year to the next can also vary, depending on particular events, for example after the flooding in 2015 our hits and page views increased. We use Google Analytics to measure website traffic.

Website visitor and web page view figures

Monthly record of website visitors and page views
Month Unique Visitors Page Views
April 2022 18,086 105,773
March 2022 16,826 104,501
February 2022 15,065 91,914
January 2022 16,497 101,276
December 2020 14,044 81,683
November 2021 41,442 159,389
October 2021 49,345 180,950
September 2021 50,477 178,179
August 2021 51,501 179,067
July 2021 52,334 190,088
June 2021 49,531 187,916
May 2021 52,848 197,123
April 2021 53,346 213,562

Trend of visitors' figures

The figures for visitors after November 2021 are not a true representation of the number of website visitors, adjustments to the way the cookie control works should show an increase in visitors once they are implemented.

Percentage change in figures from this time last year:

  • Unique visitors -74.2%
  • Page views -57%

How we measure our website traffic

We use Google Analytics to measure our website traffic. We feel that this more accurately reflects visits from humans, rather than robots or search engine crawlers, that are included in data from server logs.

Last updated: Tuesday, 3 May, 2022.