Pay Apply Report

Website traffic

Website traffic or hits vary throughout the year. We receive most hits in the summer months and the least around Christmas time. Unique visitors are individual website users who view the website each month. Page views shows the number of web pages viewed each month. Figures from one year to the next can also vary, depending on particular events, for example after the flooding in 2015 our hits and page views increased. We use Google Analytics to measure website traffic.

Website visitors and page view figures

Month Unique Visitors Page Views
April 2019 44,486 167,482
March 2019 42,322 149,546
February 2019 36,741 135,716
January 2019 39,005 147,488
December 2018 31,064 109,870
November 2018 45,577 145,872
October 2018 53,532 174,224
September 2018 45,808 153,086
August 2018 51,076 151,846
July 2018 48,299 153,196
June 2018 45,017 142,300
May 2018 39,208 145,063

Trend of visitors' figures

Percentage change in figures from this time last year:

  • Unique visitors 25.2%
  • Page views 18.9%

How we measure our website traffic

We use Google Analytics to measure our website traffic. We feel that this more accurately reflects visits from humans, rather than robots or search engine crawlers, that are included in data from server logs.

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