Website traffic

Website traffic or hits vary throughout the year. We receive most hits in the summer months and the least around Christmas time. Unique visitors are individual website users who view the website each month. Page views shows the number of web pages viewed each month. Figures from one year to the next can also vary, depending on particular events, for example after the flooding in 2015 our hits and page views increased. We use Google Analytics to measure website traffic.

Website visitor and web page view figures

Monthly record of website visitors and page views
Month Unique Visitors Page Views
April 2021 53,346 213,562
March 2021 65,313 242,974
February 2021 49,130 183,300
January 2021 59,719 213,036
December 2020 52,007 177,857
November 2020 49,349 187,097
October 2020 50,312 177,680
September 2020 51,613 185,942
August 2020 53,081 173,429
July 2020 53,639 181,393
June 2020 53,216 177,757
May 2020 50,013 170,629
April 2020 50,505 166,162

Trend of visitors' figures

Percentage change in figures from this time last year:

  • Unique visitors 5.6%
  • Page views 28.5%

How we measure our website traffic

We use Google Analytics to measure our website traffic. We feel that this more accurately reflects visits from humans, rather than robots or search engine crawlers, that are included in data from server logs.