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Eden sets sails for launch of English Tourism Week

Tourism representatives learning to sail on Ullswater for English Tourism Week 2019.A spirit of adventure was in the air as Eden District Council’s tourism team took to the water to launch English Tourism Week (30 March - 7 April 2019) in Eden. Accompanied by VisitEngland Advisory Board Chairman Denis Wormwell and a range of local tourism industry representatives, a number of exciting water based adventure activities were staged showcasing the wealth of outdoor activities the District has to offer.

Denis Wormwell – VisitEngland Advisory Board Chairman said: “English Tourism Week is about celebrating the quality and value of England’s tourism offer, shining the spotlight on our wonderful destinations, attractions and heritage and encouraging locals to get out and explore what’s on their doorstep. I was delighted to join the Eden Council’s tourism team for the day in the lead-up to English Tourism Week and see their fantastic work promoting visitor activities in the local area.”

Canoeing is just one great way to explore the Ullswater Valley and Emma Johnson of Distant Horizons, an outdoor activity provider based at Watermillock, led guests at the launch on a unique hour long canoe experience. Alongside getting a taste of what visitors to Ullswater experience on such an adventure, Ullswater Sailing School, based at Ullswater Yacht Club (YUC) offered people the chance to try out a sailing taster session. These sessions allow people of all abilities the chance to experience the thrill of sailing with the awe-inspiring backdrop of mountains that surround the lake. Ullswater Sailing School run a range of Royal Yacht Association (RYA) accredited courses during the sailing season which begins on Saturday 23 March 2019.

Paul O’Hara – UYC Commodore said: “We are honoured to welcome representatives of tourism in the area to our club for the launch of English Tourism Week.  It is also the week when we launch our sailing season for 2019 and we are all looking forward to another successful year on and off the water in this beautiful location. Our club members have a common passion for sailing on Ullswater and we are always pleased to share our love of being on the lake with visitors.”

English Tourism Week enables Eden’s tourism industry to showcase what it has to offer, encourage people to go on their own adventure to discover new aspects of Eden. 

From activity adventures to visiting historic houses and castles the area offers something for everyone. Local Tourist Information Centres and Visitor Information Points offer lots of great ideas for what to in the area.  In addition, more information on things to see and do is also available on the Visit Eden website:

The launch of English Tourism Week in Eden is one of a number of events taking place around the country. English Tourism Week has been running for over 10 years and is co-ordinated nationally by VisitEngland. Staged just before Easter, English Tourism Week aims to showcase the tremendous opportunities and achievements of the country’s dynamic and professional tourism industry.

The tourism industry in Eden District generated massive £336.6 million to support the local economy in 2018.

Jessica Goodfellow, Joint Tourism Manager at Eden District Council, said: “Encouraging tourism operators to work together is an important part of sustaining and growing the visitor economy. English Tourism Week is one of many opportunities that we have during the year to raise the profile of our tourism businesses and encourage more visitors to explore and discover Eden District. Our team works in partnership with numerous tourism businesses across the district to develop and grow Eden’s amazing tourism product.”


Notes to Editors

The importance of tourism to Eden:

During 2017, Eden attracted 4.998 million tourism visits (visitor numbers up 4.7% on 2016), with a massive £336.6 million (up 8.8% on 2016) being generated within the local economy through visitor and tourism business expenditure. During 2017, tourism accounted for 4,472 full-time equivalent jobs in Eden (an increase of 4.4% on 2016). (Source: STEAM)

For visitor information about Eden:

Distant Horizons

Distant Horizons is an outdoor activity provider based at Watermillock in the Eden Valley.  They run corporate challenge events, team building days, group activities, technical outdoor training and provide outdoor equipment hire. Having a base in Ullswater means they are surrounded by a fantastic outdoor adventure playground using the lake for canoeing, kayaking, coasteering & cliff jumping and the surrounding hills for rock climbing, gorge walking and mountaineering.  They also have a fantastic indoor facility which has a climbing wall, abseil and archery range. 

Ullswater Yacht Club

The award-winning club opens for the 2019 sailing season on Saturday 23 March 2019 with a packed programme for club members and seven major open events for visiting racers from all over the country. The opens include the iconic Lord Birkett Memorial Trophy, winner of Cumbria Tourism Event of the Year in 2016, and a brand new weekend event, The Ullswater Ultimate, which is part of a new national competition – the Great British Sailing Challenge.

The club was established in 1958 and celebrated its 60th anniversary in style last year. It was formed by a group of enthusiasts who enjoyed spending time on what Alfred Wainwright described as ‘that loveliest of lakes curving gracefully into the far distance’. It has developed into one of the top sailing clubs in the North, winner of two Club of the Year Awards in 2017 – from Yachts & Yachting magazine and the Royal Yachting Association.

The family-friendly club caters for all ages and levels of ability and offers newcomers the chance to learn to sail at its Ullswater Sailing School which is staffed by fully-qualified RYA instructors and is led by our full time Sailing Development Officer, Edmund Clarke.

As well as regular racing and leisure sailing, the club holds an annual Family Learn to Sail Week which is open to members and visitors and offers a combination of family fun on and off the water and a range of sailing courses. Sail Camp is also an annual event which is now a rite of passage for most UYC youngsters.

The club site enjoys spectacular views across the lake and offers modern changing and shower facilities, toilets with disabled access, a main club and lecture room and licensed bar. Full professional catering facilities are available every weekend and during events and holidays.