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Freedom of information request response - 05284

FOI request

FOI ID number
05284
Regarding
Geodemographic Segmentation and Profiling Systems
Request

I write to request information and records under the FOIA, regarding your authority’s use of geodemographic segmentation products and profiling systems.

Specifically, I am asking the following:

Does your organisation use any commercial geodemographic segmentation data or services such as Experian’s MOSAIC, CACI’s ACORN?

If yes, can you please provide details of:

The dates that these products were acquired and were in use. 

The amount of money spent on these products.

The purposes for which you use these products.

What categories of data do you specifically use from within these products for your work?

Any instances where these products were used for predictive modelling.

Do you have any partnerships with any other public or commercial bodies for data sharing?

Have you developed your own demographic profiling systems?

If yes, can you please provide details of:

What methodology was used in the creation of these profiling systems?            

The sources of any open, partnership, and/or third party data used in the creation of these profiling systems?

Our response

Response

Does your organisation use any commercial geodemographic segmentation data or services such as Experian’s MOSAIC, CACI’s ACORN?  No

Do you have any partnerships with any other public or commercial bodies for data sharing? No

Have you developed your own demographic profiling systems? No

 

Response date
30 July 2018