Display of Advertisements
Policy BE23
Applications for consent to display
advertisements will be permitted where the size of the sign and the
materials to be used are appropriate to the location and will not
have an adverse effect on either the visual amenity of the locality
or on highway safety.
2.55 Within the limitations of the advertisement
regulations, which grant deemed consent to display certain types of
sign, the Council exercises careful control over the size and
design of advertisements. This is particularly so in the rural
parts of the District which are designated as an Area of Special
Control for Advertisements and where the size of sign and lettering
which may be displayed with deemed consent is restricted. In all
areas efforts are made to limit the number and size of signs to a
reasonable level and to ensure that the overall design used is
appropriate to the surroundings. A careful choice can usually
achieve the advertiser's desired objectives without causing undue
detriment to the amenity of the area.
